Against Odds, Airtran Evolves Into Tough, Profitable Competitor
ORLANDO, FLA. The old Valujet gimmicks—the critter-like airplane cartoon logo and antique bells peeling in the head-quarters to alert for company announcements—are long gone. They would be out of place in the quiet, business-like main office of AirTran Airways, Valujet's successor, which has transformed itself in the last year into a new and tough competitor.
By 6 min