April 13, 1970

April 13, 1970

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Bruising Battle Rages for Hawaii Market

By Harold D. Watkins11 min

Air Transport

Siberian Route Offers Few Navaids

By Laurence Doty9 min

Management

North American Seeks Aerospace Rebound

By William S. Hieronymus8 min

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3435

Bruising Battle Rages for Hawaii Market

Los Angeles-U.S. mainland-Hawaii market is a showcase of airline marketing and promotional skills as a bruising struggle takes place there for passenger preference. In what is probably the most gimmick-loaded airline market anywhere, carriers are casting out a wide range of sales bait, from such fundamentals as lower fares, increased seating space and frequent flights, to such oddities as “Aloha Tables,” “Aloha Rooms,” hot pastrami sandwiches with 25-cent glasses of champagne, free Island Punches and hi-fi stereo headsets.

By Harold D. Watkins11 min

2425
Air Transport

Siberian Route Offers Few Navaids

Japan Air Lines inaugural underscores improved facilities need if newly opened route is to realize its potential as major airway

By Laurence Doty9 min

6263
Management

North American Seeks Aerospace Rebound

Los Angeles-North American Rockwell Corp. hopes to rebuild its declining aerospace business by increasing manager responsibility for profits, combining operating units whenever possible and instituting more rigorous financial monitoring.

By William S. Hieronymus8 min

2829
Air Transport

Florida, Caribbean Traffic Rises

By Richard S. Kahn7 min

4243
Air Transport

Hijack Policy Reflects Conservative View

London-Concerted drive within the International Federation of Air Line Pilots Assns. (IFALPA) for an aggressive policy against aircraft hijacking and sabotage failed here when a majority of the 250 IFALPA delegates went along with elder statesmen of the group who want a more diplomatic approach via the United Nations and International Civil Aviation Organization (ICAO).

By Herbert J. Coleman7 min

1819
Space Technology

Nasa Divided Over Space Shuttle

Headquarters factions, center officials disagree about size, cost and configuration; additional technology research held likely

By William J. Normyle6 min

6061
Space Technology

Apollo Center Feels Budget Pinch

NASA closes one of two mission control rooms as lunar program slows; facility may be reactivated for Skylab mission in 1972

By Zack Strickland6 min

4849
Avionics

Guidance Unit Links Sensor Ideas

Los Angeles-Miniature floated inertial platform which could find application as a midcourse guidance sensor for tactical missiles or as a relatively low-cost attitude heading and reference system for aircraft is being developed by Northrop Corp. for the Air Force.

By Barry Miller6 min

2627
Air Transport

Aeroflot Japan Service Reflects Pooling

Moscow-Aeroflot demonstrated a clear ability to compete with western airlines in its North American service (AW&ST July 22, 1968, p. 28) but has chosen to play a more subdued role in exploiting the newly-opened transsiberian route between western Europe and Japan.

By Donald C. Winston6 min

5657

Nozzle/reverser to Cut Concorde Weight

Paris-New nozzle/thrust reverser being developed for the Anglo-French Concorde supersonic transport will replace the present system of four individual nozzles and separate thrust reversers with two monoblock units which will each regulate the thrust from two engines.

By Donald E. Fink5 min

April 61970 April 201970