AIR TRANSPORT
Ata Reaps Benefits From Leisure Market
INDIANAPOLIS American Trans Air, which serves a niche leisure market as a travel club, charter carrier and scheduled airline, is on the threshold of a new era. Known in the industry for its low costs and steady evolution since 1973, the Indianapolis-based airline subsidiary of Amtran Inc. has broken with a conservative tradition to pursue an aggressive revenue growth plan of 17% a year for the next five years.
By JAMES OTT7 min