Marketing the Light Commercial Airplane
BECAUSE OF its record of almost 100 Waco biplanes sold during 1928 the American Aircraft Corporation has been called the world’s largest distributor of commercial aircraft. Whether or not we have any right to this title it is true that with its large and active territory (California, Arizona, New Mexico, Utah, Nevada, and the Republic of Mexico), the American Aircraft Corporation, through its own efforts and the work of its dealers, has been able to sell a great many airplanes and in so doing has learned many things about the marketing of commercial aircraft.
By JACK W. DUELKS15 min