The Importance of the National Sales Organization
PERHAPS the greatest asset of the sales organization of the Travel Air Company, located at Wichita, Kan., is that its governing heads realize that there are other airplane companies manufacturing good airplanes. They realize that theirs is a highly competitive field, and that regardless of the quality of their products, which they quite naturally consider to be of the best, they must build up, and maintain, a sales and service organization that will get their products into the hands of purchasers, and, what is perhaps even more, keep those purchasers as perpetual Travel Air customers and boosters.
By R. SIDNEY BOWEN8 min