Air Transport
Western Aims at Cost Curbs, New Routes
Los Angeles—New marketing-oriented management team at Western Airlines will emphasize improved cost control and route expansion as it plans to guide the small trunk carrier once again on a solo course, following Civil Aeronautics Board disapproval last July of its proposed merger with American Airlines (AW&ST Aug. 7, 1972, p. 25).
By Harold D. Watkins13 min