Business Flying
Sales Programs, Methods Scrutinized for Overhauling
Business aviation manufacturers are placing top priority on strengthening marketing organizations over the next 2-3 years to recoup from the drenching they took in 1970, their weakest sales year in the last two decades. New products, historically the stimulus for enthusiasm among buyers and field salesmen, will continue to be a prime interest generator.
By Charles E. Schneider10 min